Event Marketing Manager
MIS Training Institute, an international training company based in Southborough, MA, seeks a dynamic, results-oriented Event Marketing Manager. This person will be part of the events marketing team and will be responsible for helping to execute the marketing strategy for our over 250 seminars and 15 annual conferences. Marketing responsibilities include creating promotional schedules and deadlines, working closely with the database group to provide accurate list selections, creating email and direct mail campaigns, and tracking all results. The primary goals of the marketing team are to increase attendance at MIS paid-model events through effective digital and direct marketing campaigns and manage audience development and retention efforts.
Key Responsibilities Include:
Executing effective targeted email and direct mail marketing campaigns
Managing the social media strategy for all events, as well as the MIS US brand (includes Twitter, LinkedIn, etc.)
Helping to manage and cultivate partnership opportunities with industry associations and media sponsors
Maintaining and updating website content for all events
Writing engaging copy for and assembling marketing materials, including seminar and conference brochures, promotional materials, event invitations, email blasts, show guides, etc.
Proven track record of developing and executing successful digital marketing campaigns
Understanding of how to run effective direct mail campaigns
Excellent copywriting and editing skills
Very strong organizational skills and attention to detail
Ability to manage multiple tasks at once and work under tight deadlines, especially during peak conference times
Willingness to travel to MIS conferences several times per year to help staff events
A minimum of 3 years of direct marketing experience.
Paid-model event marketing and familiarity with database marketing experience a plus
Familiarity with or a strong interest in learning about the information security and audit spaces
MIS offers competitive salaries plus benefits. If interested, please send resume, cover letter and salary requirements to Karen Fairbanks at email@example.com.
As the international leader in audit and information security training since 1978, MIS Training Institute offers exciting opportunities for skilled professionals seeking challenging work in a stimulating environment. (If you are interested in becoming an MIS instructor, please go to Call for Instructors.)
MIS also offers highly competitive compensation and benefits, including health and dental insurance, short- and long-term disability, life insurance, 401K, tuition reimbursement, and a Cafeteria Reimbursement/Section 125 plan.